With the advent of social media, finfluencers (social media influencers who post online content on topics relating to money and finance) have become increasingly influential, attracting a loyal following of young New Zealanders who look up to them for financial advice. However, the provision of "regulated financial advice" to retail clients is a regulated activity in New Zealand, requiring the financial advice provider to hold a "financial advice provider licence" (issued by the Financial Markets Authority), and to adhere to a series of other compliance obligations which involve the outlay of both time and money. To avoid these requirements, many finfluencers will often claim that what they are saying "isn't financial advice". This article seeks to explore the uneasy relationship between YouTube finfluencers and New Zealand's financial advice laws, and whether claiming "this isn't financial advice!" is effective in carving them out of the application of New Zealand's financial advice laws. Overall, the article contends that the mere inclusion of a disclaimer will not necessarily carve a finfluencer's statement out of the definition of "financial advice". Rather, the inquiry would turn on whether an impartial observer would conclude that the finfluencer was providing a "recommendation" or "opinion" in relation to a financial advice product (despite the disclaimer). Ultimately, even if a finfluencer places additional emphasis on the disclaimer included, they run the risk of falling on the wrong side of the line, as the determination turns on a highly fact-specific analysis.