The purpose of the Commerce Act 1986 is to promote competition in markets for the long-term benefit of consumers within New Zealand. Competition law is often said to have the objective of promoting consumer welfare, but its meaning is uncertain and cannot be equated with the consumer surplus standard in neoclassical economics. Despite common consumer welfare objectives, competition and consumer protection laws are conceptualised as having different but complementary roles and make different assumptions about consumers. Competition law does not always insist that consumers behave like fully informed, individually rational consumers, it sometimes ignores the choices and preferences of consumers, and prominent cases have accepted consumer deception and manipulation can be a breach of competition law. These developments weaken the link between competition law actions and the promotion of the consumer surplus and raise questions about exclusive reliance on neoclassical economics to define the objectives and shape the application of competition law. They also show that competition law and consumer protection law are increasingly being used to address similar market problems, especially in relation to digital platforms, and new hybrid laws and regulations are being created.