Equity crowdfunding is the biggest thing to happen in securities law in nearly a century—and New Zealand is a worldwide leader in the field. This new form of Internet-based securities market is modelled on the prior concept of reward crowdfunding, and it allows start-up companies and other small businesses to sell shares directly to the public (the ‘crowd’) without having to provide the usual (and costly) mandatory disclosures. The idea originated in the United States, but New Zealand quickly jumped out in front, launching its equity crowdfunding market two years ahead of the United States (and three years ahead of Australia).
Using original research collected by the author during a six-month residency in New Zealand, this article reports on the methods used in the New Zealand equity crowdfunding market to create a functioning system of entrepreneurial finance in the absence of mandatory disclosure or other significant regulation. Some methods are borrowed from venture capital and angel investors; other methods are distinctive to crowdfunding. All in all, the light-handed New Zealand model works well, and has proved much more effective than the regulatory-heavy version adopted in the United States: scaled for the size of its economy, and focusing on the first year in each jurisdiction, New Zealand hosted thirteen times as many crowdfunding campaigns which collectively raised thirty times as much capital as the United States. New Zealand has also handily outperformed other countries with equity crowdfunding markets, including Germany and Japan.